I was lucky to catch Jayne at Blenheim HT for a glimpse behind the scenes of Tom Lane.
Inspired by her life growing up on a farm in the country, Jayne set out to create highly durable, wearable and stylish products for country pursuits and sports. Started in 2014, the collection launched a few months later in July 2015.
Products include gorgeous socks using alpaca yarn and Merino wool, gloriously snuggly throws, belts, tote bags and more.
Tom Lane began with a focus on waterproof shirts, with the Wanderer and White collection, perfect for fishing, walking and other outdoor activities.
The shirts are made in Wales using a slightly thicker cotton than most other shirts, so a vest doesn’t have to be worn underneath and the shirt doesn’t go see-through. Pretty much the bane of my life! Never ideal when that happens at work. Jayne spends time with all her producers from start to finish to ensure no detail has been missed.
Although it can be tricky finding manufacturers in Britain due to distance (Tom Lane factories are based between Wales and Scotland!), Jayne is passionate about the British heritage behind the brand and the importance of supporting sustainable British labour.
Above, a photo taken by Jayne when she visited one of her sock manufacturers in Leicester, made using traditional methods and equipment, the socks are carefully finished off by hand.
Funnily, the inspiration for the name ‘Tom Lane’ is from a local road. And since launching the business, Jayne has met a fair few real Tom Lane’s!
Perfecting the website has been one of the biggest challenges, for the business to grow and become primarily dependent on e-commerce. Customers presume there’s a huge team running the show, but Jayne is currently operating as a slick one man band! From taking her own professional photos, to learning how to attach the straps of her gorgeous tote bags.